As far back as I can remember, I loved to make things. I made my own coloring books, I made my own paper dolls, I made dioramas, and I even tried to make my own perfume by crushing rose petals into baby oil… I even handmade an entire magazine when I was twelve with my best friend. Her name was Debbie also, and we named the magazine Debutante. We were very proud of it.
The good thing about package design is that research is easy — just go into any supermarket or, better yet, any specialty food store. These are my museums.
I want to make beautiful things, even if nobody cares.
You have to make the time you spend doing something as interesting and as considered as the thing itself.
David Reinfurt (1971 – )
Stuart Bailey (1973 – )
My first job was a cleavage retoucher. There was an office meeting about stopping Howard Hughes from showing voluptuous parts of the human body. So I was responsible for taking away the cleavage, not putting it in, as they do today.